Race Roster Brings Social Media Tools to Running

In the Top Stories for 2012 article published by Canadian Running Magazine (runningmagazine.ca), Race Roster made #6 on the list for bringing social media tools to the registration arena. Here is an excerpt from the article:

 

6. Social media’s influence on the running community

Just as with pretty much every other avenue of contemporary life, social media has played a significant role in the development of the current running boom.

In 2012, we saw the growth of the global online running community as well as the evolution of various apps for training. Races finally began to embrace social media tools in 2012, a great example being the launch of the Canadian race service Race Roster.

The London Olympics were noticeably enhanced by social media participation, as well as free global online streaming, making these the most interactive and inclusive Summer Games ever.

Odd little eccentricities previously only known to runners found their way into the mainstream via social media memes in 2012. As did many of the biggest stories in the running world. As I stood on the expo floor of the New York City Marathon on that fateful Friday afternoon, it was a barrage of tweets that informed me that something was afoot, not an official announcement from the heart of the action.

The immediacy and power of the proliferation of facts and ideas on social media has changed this sports’ community irrevocably in 2012.

 

You can read the complete top 10 article here:

http://runningmagazine.ca/2012/12/sections/news/canadian-runnings-top-stories-of-2012-part-one/

Chantelle Wilder

Chantelle is a Mom, Sales Coach and Marketing Specialist for The Rock the Road 10K. Chantelle is tuned into the needs of Event Organizers and has instilled a culture of service at Race Roster. In 2003, Chantelle earned herself a scholarship at The University of Hawaii where she went on to captain the Cross Country and Track & Field Teams. A few months after graduating and getting married to her biggest fan, Chantelle qualified to compete for CANADA at the 2009 World Cross Country Championships. In the spring of 2010 she placed 5th at the Canadian Half Marathon Championships in her debut race at this distance and in the spring of 2011 ran a time of 1:16 at The NYC Half Marathon.

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