21 #EventDirectorTips

SLEEP!

For our Race Director’s with events tomorrow! Remember the #GoldenRule “Some sleep is better than no sleep!” #racedirectortips #goodluck

ROAD CLOSURES!

This is how you announce road closures! Nice work @marine_marathon http://ow.ly/eNa78  thx @pacepermile #racedirectortips

GO GREEN!

Do want your race to #GOGREEN! Follow the lead of the @ToWomensRun http://ow.ly/eMvN1  @canadianrunning @roadracemgmt

CUT COSTS!

CUT COSTS! Do any of your participants have a skill you’re willing to trade for a free entry! #webdevelopment #coursesetup #racedirectortips

RACE SLOGAN/HASHTAG

Ask your followers to come up with next year’s race slogan! Winning slogan receives a free entry! #racedirectortips

ANNOUNCE THIS…

Shout your PRICE INCREASE deadlines from the rooftops and drive registrations early! @LAMarathon website nails this! #racedirectortips

ENTERTAINMENT

Do you have BANDS along your course? Send them this link to help them pick out the right songs! http://ow.ly/eI6n8  #racedirectortips

AWARDS

Give an award that fits with the season like the @monsterdash1 ‘s awesome spooky gloves! http://ow.ly/eHzWW  #racedirectortips

RAINY DAY

Do you have a RAIN PLAN for your race? We want to see it and share it! Here are some tips for running in the rain! http://ow.ly/eFW31

FAQ PAGE

Do you have a #FAQ page on your race site? Peachtree’s is awesome!#nomoreemails #racedirectortips http://ow.ly/eFTus

LESS CLICKS

Eliminate clicks on the way to registering participants! #racedirectortips

SHARE TIPS WITH RUNNERS

Is your race a week from today? Teach your runners HOW TO TAPER by sharing this article http://ow.ly/eB9xT  #racedirectortips #tapertime

MUST HAVE PHOTO

Get a great shot of your participant filled start line! Learn from the @VancouverSunRun ! #racedirectortips #classicpic http://ow.ly/i/12oYg

HASHTAGS

What used to be called a race slogan is now your race #HASHTAG such as the @philly_marathon ‘s #REDEFINEPOSSIBLE #racedirectortips

YOUR REG BUTTON

Is your REGISTER NOW button highly visible on your website? Learn from the @monsterdash1: http://ow.ly/eB8qO  #racedirectortips

PROMO CODES

HO HO HO! Here’s an idea: Follow the lead of The Jingle Bell Rock in Santa Cruz that gives $10 off reg. for runners who donate #toysfortots

RUNNERS LOVE YOUTUBE

Provide your runners with a summary video of your event(s)! The @bostonmarathon shows you how! http://ow.ly/eydZJ  #racedirectortips

GIVEAWAYS ON SOCIAL MEDIA

Try giveaways & discounts on #socialmedia leading up to your race! @Lucky7Relay is awesome at this! http://ow.ly/eynNb  #racedirectortips

RECOGNIZE

Recognize your Race Committee on your website? Chk out this ex. from Mighty Niagara Half Marathon! http://ow.ly/ev4nI  #racedirectortips

CORPORATE CHALLENGE

Include a Corporate Challenge in your race! This article suggests exercise can increase work productivity! http://ow.ly/es7CP

TRANSPORTATION SOLUTIONS

Give Runners Parking & Transportation solutions, see @runbolder example: http://bolderboulder.com/Page/Find/Transportation … #racedirectortips

Let Race Roster help you GROW YOUR RACE. Watch this video and call us at 1-888-749-3028  or email us at therunner@raceroster.com.

2h13m is a very fast marathon time, and in 2m13s you can learn all you need to know about Race Roster! http://ow.ly/eq02y  #watchandlearn

Brandon Laan

Brandon is a dad, runner, race director and endurance industry specialist. He spends the majority of his time coaching the sales team at Race Roster while co-directing The Rock The Road 10K. He spent his undergraduate days at Western University before fleeing to Hawaii Pacific University for graduate school. He recently pushed his twin girls, Emma and Sydney to a 1:14 half marathon and is a former winner of The GoodLife Toronto Marathon and Silver Medalist at The Canadian Marathon Championships.

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